Whopper Virgins
It’s common practice for the marketing campaign of some companies to specifically target their larger rivals. Pepsi-Cola has been doing that with it’s “Pepsi Challenge” ads for +30 years. And now that it appears that we may be heading into a recession or worse, it’s likely that we may see lots of it.
Burger King just kicked off a controversial new campaign that pits it’s Whopper against McDonald’s Big Mac. And although the concept of taste tests may not be new, what’s capturing lots of attention is the name of the campaign and the location where the tests are being conducted.
- CLICK HERE to see Thailand ad.
- CLICK HERE to see Transylvanian ad.
© Fowler Media
